Brevo platform combines a robust suite of email and SMS messaging services within a single, user-friendly solution. Additionally, thanks to their API and over 30 plugins, integrating your Content Management System (CMS) has never been easier.

Brevo serves over 180,000 expanding businesses around the world with its cloud-based digital marketing tools. It really offers the complete kit. There’s a nice email design tool, great reports, and advanced features like A/B testing, contact management, and so on.

Who is Brevo for?

Brevo is a simple-to-use solution for anyone who is looking for an

• easy-to-use CRM platform
• creating powerful workflows
• beautiful landing pages SMS send

It offers email marketing solutions aimed mostly at small to midsize businesses (SMBs) who are looking for a SaaS solution for relationship marketing and need software to automate email marketing campaigns, even if they have a limited budget.

Pricing

Brevo pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account.

With the free plan, you can store unlimited contacts and send up to 300 emails per day or 9,000 emails per month. 

The monthly limit can be anywhere between 10,000 emails to 1,00,000 with lots of room in-between for variable pricing. 

Here’s what you get with basically any plan: 

• Drag & Drop builder
• Email Template Gallery
• Transactional emails
• 1 shared Inbox
• Run SMS & Whatsapp campaigns
• Transactional Email Send
• Marketing Automation
• Advanced Segmentation
• Customized Sing-Up Forms
• Push Notifications (500 Impressions)
• Core API Features
• Custom Web Hooks
• Email Support

The most expensive plan that Brevo offers starts at $1,000/- per month with unlimited contacts & includes:

• Advanced Reporting
• Landing Page Builder
• A/B Testing
• Send Time Optimization

Email Builder

The Email Builder is very easy to use and you can effectively design & launch your email Marketing campaigns for success.

You can use Drag & Drop feature and start off with a pre-made template in no time. There are more than 40 responsive email templates that you’ll find.  Alternatively, you can also start building from scratch.

Even the Free account of Brevo offers you access to all the responsive templates and the Drag & Drop builder.

The best thing is that you don’t need a Graphic Designer to do all this!

Coming to designing your emails, sendinblue offers you the ability to style and customize your emails as per your brand guidelines.  You can choose one of the 3 ways to create an email campaign

• The drag-and-drop editor: This allows you to put text and images in a simple visual layout, and what you see is what the reader sees. The Drag & Drop editor is very easy to use and you get a lot of elements like text, image, video, CTA & more..
• The rich text editor: This option is like Word, but a lot simpler. This is probably better for those text-heavy newsletters.
• Custom code: Using this option, you can create your own HTML email template, or have one made for you, and import it to Brevo. This option provides the most creative control but is also the most complicated way of doing things.

The email templates offered by Brevo offer a mix of modern/minimal design. More than 15 different template category options are available to be selected from – ranging from Anniversary, Blog Post, Greeting, On-boarding, Greeting, Sale, Re engagement & others.

All the templates are very responsive which means that you can view the email on any device – desktop, mobile, or tab. 

Another great feature that’s available is that the email builder & the templates support right-to-left languages such as Arabic, Kurdish & others.

A/B Testing

This is another great feature that sendinblue has. It allows you to create 2 separate versions of every campaign at the same time to see what content, email layouts & subject lines work for you.

So, some contacts will receive email A while others will receive email B.

You can then check the analytics to see which campaign performed better, which email has a better open rate or better click rate, CTR, sign-up or purchase. 

The A/B testing feature is only available for Business and Enterprise plans. 

 You can also share your email campaigns via social media. This is a decent feature to have but I don’t see any reason for doing this.