Brevo (Sendinblue) review

Are you a freelancer or a small business owner looking for an affordable CRM, Email Marketing tool & Landing page builder? 

If you want to communicate with your clients, create stronger business ties, consider using the Brevo (formerly known as Sendinblue), one of the most popular marketing and sales software

Brevo is an all-in-one CRM, Sales and Marketing platform founded in 2012. It was known as “sendinblue” till May 2023.

Brevo empower businesses to build and grow relationships through marketing campaigns, transactional messaging, and marketing automation. They offer features such as:

  • Email Marketing
  • Marketing Automation
  • Free CRM
  • SMS Marketing
  • Chat
  • Landing Pages
  • Shared Inbox & more

In this blog, we will discuss Brevo’s email marketing tool, its features, pricing & how easy it is to use it.

Play Video about Brevo (Sendinblue) review

Brevo platform combines a robust suite of email and SMS messaging services within a single, user-friendly solution. Additionally, thanks to their API and over 30 plugins, integrating your Content Management System (CMS) has never been easier.

Brevo serves over 180,000 expanding businesses around the world with its cloud-based digital marketing tools. It really offers the complete kit. There’s a nice email design tool, great reports, and advanced features like A/B testing, contact management, and so on.

Who is Brevo for?

Brevo is a simple-to-use solution for anyone who is looking for an

  • easy-to-use CRM platform
  • creating powerful workflows
  • beautiful landing pages SMS send

It offers email marketing solutions aimed mostly at small to midsize businesses (SMBs) who are looking for a SaaS solution for relationship marketing and need software to automate email marketing campaigns, even if they have a limited budget.

Pricing

Brevo pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account.

With the free plan, you can store unlimited contacts and send up to 300 emails per day or 9,000 emails per month. 

The monthly limit can be anywhere between 10,000 emails to 1,00,000 with lots of room in-between for variable pricing. 

Here’s what you get with basically any plan: 

  • Drag & Drop builder
  • Email Template Gallery
  • Transactional emails
  • 1 shared Inbox
  • Run SMS & Whatsapp campaigns
  • Transactional Email Send
  • Marketing Automation
  • Advanced Segmentation
  • Customized Sing-Up Forms
  • Push Notifications (500 Impressions)
  • Core API Features
  • Custom Web Hooks
  • Email Support

Sendinblue pricing

The most expensive plan that Brevo offers starts at $1,000/- per month with unlimited contacts & includes:

  • Advanced Reporting
  • Landing Page Builder
  • A/B Testing
  • Send Time Optimization

Email Builder

The Email Builder is very easy to use and you can effectively design & launch your email Marketing campaigns for success.

You can use Drag & Drop feature and start off with a pre-made template in no time. There are more than 40 responsive email templates that you’ll find.  Alternatively, you can also start building from scratch.

Even the Free account of Brevo offers you access to all the responsive templates and the Drag & Drop builder.

The best thing is that you don’t need a Graphic Designer to do all this!

Coming to designing your emails, sendinblue offers you the ability to style and customize your emails as per your brand guidelines.  You can choose one of the 3 ways to create an email campaign

  • The drag-and-drop editor: This allows you to put text and images in a simple visual layout, and what you see is what the reader sees. The Drag & Drop editor is very easy to use and you get a lot of elements like text, image, video, CTA & more..
  • The rich text editor: This option is like Word, but a lot simpler. This is probably better for those text-heavy newsletters.
  • Custom code: Using this option, you can create your own HTML email template, or have one made for you, and import it to Brevo. This option provides the most creative control but is also the most complicated way of doing things.

The email templates offered by Brevo offer a mix of modern/minimal design. More than 15 different template category options are available to be selected from – ranging from Anniversary, Blog Post, Greeting, On-boarding, Greeting, Sale, Re engagement & others.

All the templates are very responsive which means that you can view the email on any device – desktop, mobile, or tab. 

Another great feature that’s available is that the email builder & the templates support right-to-left languages such as Arabic, Kurdish & others.

Templates Library

A/B Testing

This is another great feature that sendinblue has. It allows you to create 2 separate versions of every campaign at the same time to see what content, email layouts & subject lines work for you.

So, some contacts will receive email A while others will receive email B.

You can then check the analytics to see which campaign performed better, which email has a better open rate or better click rate, CTR, sign-up or purchase. 

The A/B testing feature is only available for Business and Enterprise plans. 

 You can also share your email campaigns via social media. This is a decent feature to have but I don’t see any reason for doing this. 

In May 2023, sendinblue was renamed as Brevo as part of the brands transition

Summary

In the end, I’d like to say that the Brevo Email tool is very intuitive and simple to use. Even if you are a complete beginner and just getting started working on Email Marketing, you won’t find any difficulty. 

My advice is to create a free plan first, set up your mailbox, and sender ID, use the CRM and Email Marketing tool and then go for a paid plan.

Sign up here

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What is Brevo used for?

Brevo is a All-in-One CRM, Marketing & Sales platform empowering B2B & B2C, eCommerce businesses.

Sign up for free account here

What tools does Brevo provide?

Brevo provides number of features:

Marketing Features:

  • Email Marketing
  • Marketing Automation
  • List Segmentation
  • Landing Pages
  • Sign up Forms
  • Whatsapp Campaigns
  • SMS Marketing
  • Push Notifications

Conversations:

  • Live Chat
  • Chatbot

Sales Features:

  • Deal Pipeline Management
  • Inbox
  • Meetings

Transactional Emails:

  • API's, SMTP, Webhooks
  • Email Tracking & Analysis
Is Brevo free to use?

Absolutely! sendinblue provides a very generous Free plan which you can use forever where you get:

  •  Unlimited contacts
  • 300/emails per day
  • Customizable email templates
  • Drag & drop editor
  • Marketing automation (limited to 2,000 contacts)
  • Transactional emails
  • Email statistics
  • Customizable sign-up forms
  • SMS campaigns
  • Whatsapp campaigns
  • Core API features
  • Push notifications (500 impressions)
  • Plugins
  • Email support

Sign up for a free account here

How is the email deliverability of Brevo ?

Brevo maintains a strong infrastructure & prioritizes email deliverability to ensure that emails land in recipients inbox

They have maintained strong relationships with major Internet Service Provider (ISP's) & follow best industry practices to achieve good deliverability rates

WRITTEN BY

Digital Doorway

Digital Doorway

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