Introduction
Google Ads is one of the most powerful advertising platforms that allows advertisers to reach out to their target audience.
Whether you’re looking to build awareness, drive website traffic, generate leads, or boost sales, Google enables you to achieve this by running paid ads on Search, Display, or Video platforms.
Google keeps bringing a number of updates every year and advertisers need to be aware of these important developments.
Last week (Sept 2024), Google announced that it is bringing an important update to Performance Max Campaigns.
In this brief guide, we’ll discuss this update and learn what advertisers can expect from this.
The Google Ads course teaches how to create, manage, and optimize ads for maximum ROI on Google’s platforms.
Performance Max Update
In a recent annoucement, Google mentioned that it is bringing campaign-level negative keywords in Performance Max campaigns later this year.
This will help advertisers fine-tune their ads targeting in search and filter out unwanted keywords which might be hampering their search traffic.
Additionally, Demand Gen (previously known as Discovery Campaigns) are also getting Omni channel bidding and increased flexibility.
What’s New:
- Negative Keywords in P-Max: You can now exclude specific search queries at the campaign level. This update will roll out before the end of 2024
- Omnichannel Bidding in Demand Gen Cmapaigns: This update will allow you to optimize for both online and offline store conversions. This is already in Beta and will exit soon
- Demand Gen campaigns will be available in Display & Video 360: This update will be launched in October 2024 and will add bring increased flexibility for media buying workdflows
Read all of our blogs on Google Ads here and stay updated
Conclusion
Google is providing advertisers with new AI-driven tools designed to maximize ROI while also offering greater control in their campaigns.
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