Linkedin introduces new personalization features
LinkedIn, the world’s largest professional networking site, has recently launched several new personalized features and enhanced search capabilities to help its users more easily find and connect with their desired audience.
These updates will allow LinkedIn users to better showcase their skills and expertise, and connect with people and opportunities that are most relevant to their interests and career goals.
In this blog, we will dive deeper into these new features and explore how they can benefit LinkedIn users in their professional lives.
Did You Know
Linkedin currently has over 774 million users in over 200 countries & territories with the highest number of users in United States followed by India & China
Personalized Features:
- AI-Generated Cover Story:
LinkedIn’s new AI-Generated Cover Story is a feature that allows users to create a personalized cover image that showcases their professional story. This feature uses artificial intelligence to analyze a user’s profile and suggest images that represent their professional journey.
With AI-Generated Cover Story, users can select up to six images that represent their professional journey and add captions to each image to provide context. The cover story can also include a headline and call-to-action, making it a powerful marketing tool for personal branding
- Video Resume: This feature allows users to create a short video introduction to show their skills & expertise, including an overview of their experience & expertise. With the Video Resume, users can record a video of up to 1 minute. The video can be added to user’s profile to provide a more engaging & personalized introduction to potential employers or connections
Personalized Feed
Linkedin has also introduced a new feature that personalizes the feed for each user based on their interests and interactions on the platform. This feature uses machine learning algorithms to analyze a user’s activity and recommend content that is most relevant to their interests and career goals.
The personalized feed includes updates from people and companies a user follows, as well as news and articles related to their industry or job function.
This feature enables users to stay up-to-date with the latest news and trends in their field and helps them discover new opportunities for professional growth.
Did You Know
In 2016, Microsoft acquired LinkedIn for $26.2 billion, making it the largest acquisition in Microsoft’s history. Linkedin is now available in 26 different languages incl English, French, Spanish & German
Expanding Search Functionality
LinkedIn has also expanded its search functionality to enable deeper discovery of people, jobs, and companies on the platform.
With the enhanced search features, users can search for specific skills, job titles, and locations, as well as narrow down.their search with filters such as company size, industry, and years of experience.
LinkedIn’s new search features use natural language processing to understand a user’s search intent and provide more relevant results.
Additionally, LinkedIn has introduced visual search, which allows users to upload an image and find related results based on the image’s content.
These expanded search capabilities enable users to discover new opportunities and connect with people and companies that are most relevant to their interests and career goals.
In a blog post, Linkedin gave an example of what you can do with the new search functionality:
Let’s say you have been hearing a lot about ChatGPT, and you want to get okugged into that broader conversation. You can search for ChatGPT to start learning. Then, after reading the latest buzz around the topic, you can filter for “Events” to find richer ways to engage with others who are also interested in ChatGPT
Improved Customization
Linkedin wants to show you more topics & posts essential for your career.
To ensure you see the right content, Linkedin might ask you for a survey question to determine if that post was helpful.
Once you provide your feedback, Linkedin will then use that feedback to improve your feed so that you see the posts that are more interested in.
Linkedin has also added an “x” button to remove any posts that you don’t wish to see.
Conclusion
The improvements to Linkedin’s feed, search functionality & the introduction of “Suggested posts” are a welcome step from Linkedin that can help you discover more relevant content.
These updates are part of LinkedIn’s ongoing efforts to provide its users with a more personalized and relevant experience on the platform, and to help them achieve their professional goals. Whether you’re a job seeker, a recruiter, or a content creator, these new features can help you to enhance your LinkedIn presence and achieve your career objectives.
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Frequently Asked Questions
LinkedIn's new personalized feed feature uses machine learning algorithms to analyze a user's activity and recommend content that is most relevant to their interests and career goals.
It includes updates from people and companies a user follows, as well as news and articles related to their industry or job function
LinkedIn's new search filters enable users to search for specific skills, job titles, and locations, as well as narrow down their search with filters such as company size, industry, and years of experience. These filters help users find the most relevant people, jobs, and companies on the platform
LinkedIn's visual search feature allows users to upload an image and find related results based on the image's content. This feature helps users discover new opportunities and connect with people and companies that are most relevant to their interests and career goals
LinkedIn's improved customization options allow users to showcase their skills, achievements, and interests more effectively.
Users can add a "Featured" section to highlight their top posts, articles, and other content, customize the order of their profile sections, and choose from a wider range of profile photos.
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