Metricool social media management tool review


In today’s digital age, social media has emerged as a powerful & transformative force transcending boundaries. It’s no longer a platform for personal connection and it’s become a dynamic arena for businesses to take their products to the world, tell stories & generate income. 

With so many social media platforms around, it’s difficult to post manually on each platform separately. Not only is it time-consuming but you might also forget where you’ve posted. What’s the solution to this? 

Enter Metricool – a social media management powerhouse that’ll make your life easier and your posting on social media platforms a breeze! 

In this blog, we’ll discuss Metricool, what it can do, pricing, features, who should be taking using this tool &  how it can help businesses manage their social media presence.

Metricool was founded in 2016 by Spanish entrepreneur and businessman Antonio Gimeno

What Is Metricool?

Metricool describes itself as the “Swiss Knife of Social Media” – it is a social media management & analytics software that allows businesses to schedule posts, analyze their social media performance, and collaborate with their team.

Metricool provides a very powerful array of social media features that are suitable for not just freelancers but also businesses of all sizes. At its core, Metricool is a 

With Metricool, you can connect all your social media accounts in 1 central dashboard and post unified messages in 1 click.

You can also reply to all social media comments, on all major social media platforms including

  • Facebook (Posts & Reels)
  • Instagram (Posts, Reels & Stories)
  • X (formerly Twitter)
  • Youtube (Videos & Shorts)
  • Tik Tok
  • Pinterest,
  • Linkedin
  • Google My Business
  • Twitch 

You can even connect your WordPress website & check all the site analytics in the same dashboard. 


Metricool Features

1. Multi-platform Support: Metricool recognizes that today’s social media landscape is multi-faceted. It offers support to a wide range of social media platforms including Facebook, Instagram, Twitter, Youtube, Linkedin, Tik Tok. This allows you to consolidate all the platforms into 1 single Metricool account 

2. Automation & Scheduling: Metricool’s scheduling & automation feature allows you to plan & schedule your posts at the optimal time ensuring that your message reaches your audience at the right time

3. Competitor Analysis: Another great feature that is available even in the Free version is “competitor analysis”. This feature allows you to know what your competitors are posting & equips you with the tools to monitor & analyze your competitor’s strategies 

4. Social Inbox: Engaging with your audience is key to understanding & retaining them. The Inbox feature allows you to see their comments & respond to their messages & mentions effectively, ensuring no opportunity is lost

5. Content Planning: Metricool allows you to plan your content for all social platforms in 1 go and see the posts in a visual dashboard. You can even drag and drop your posts if you want to change the date & time. You can also see all your posts history & status of all posts, including any notes 

6. Data-Driven Insights: Analytics are the backbone of effective social media strategies. Metricool provides comprehensive insights into your social media content performance, your audience & engagement metrics

7. Smart Links: Metricool provides smart links for all your posts, which are dynamic, versatile URLs to enhance user experience 


How much does Metricool cost? 

Metricool’s pricing plans are not only competitive but also very reasonable when weighed against the extensive features it provides. 

Metricool has something for everyone. From a generous free plan for professionals just starting out to an Enterprise plan which is for large social media agencies, Metricool will provide you with different price points. 

Metricool offers 4 plans:

  • Free
  • Starter
  • Advanced and
  • Enterprise 

Staarter Plan

$ 22 Monthly
  • Up to 5 brands
  • 2,000 pieces of content
  • Linkedin connection
  • 100 competitor profiles
  • Downloadable reports
  • Multiple Smart links
  • AI Assistant


Small Business
$ 54 Monthly
  • Up to 15 brands
  • 5,000 pieces of content
  • Team & client access
  • Looked Studio connection
  • Zapier integration
  • Role management
  • Unlimited team members
  • Everything in Starter plan


Large Organizations
$ 172 Monthly
  • Up to 50 brands
  • 10,000 pieces of content
  • Team & client access
  • Looked Studio Integration
  • Role Management
  • Unlimited team members
  • White label
Interesting facts about Metricool
  1. Metricool also provides a feature called “Hashtag Tracker” – which allows you to track all trending hashtags on Twitter & Instagram. However, this feature comes at an additional cost of $9.99 per day for each

  2. All Metricool’s plans are per brand. With 1 brand you can manage 1 social media profile of each platform, which includes Facebook page or group, an Instagram account, an X account, a LinkedIn personal account or company page (premium plans only), a Google My Business profile, a YouTube channel, a TikTok account,& even a Twitch account 

  3. Metricool also allows you to connect your Google Ads, Facebook Ads Manager & TikTok Ads to display all the analytics & get insights on how your ads are performing

  4. You can connect your website or Blog and check all the site analytics on Metricool’s dashboard. All you need to do is install the Metricool plugin on WordPress or deploy its javascript code if you have any other CMS

  5. Metricool offers a “Best time to post” feature which recommends the optimal time to schedule your posts on all platforms Roadmap. This feature is available on all plans including the Free one

6. Metricool allows you to post stock images & videos with its integration with Pexels. You can also add GIF’s from Giphy 

7. You can also import images by entering the URL of any image. This will pull in the image from the URL 

8. Another amazing feature is the Edit Image or Video. Once you’ve uploaded an image, you can edit it inside Metricool itself by adding color filters, and fine-tuning the image in terms of brightness, contrast, saturation, exposure & more. You can also resize, draw shapes, add frames or censure it. 

Another great feature that Metricool provides is its Chrome Extension. You can schedule content on social media with just 1 click. 

The free Chrome Extension allows you to create, streamline, and publish your content saving you time. 


As we conclude our review of Metricool, it is evident that this is not just another social media management tool but a catalyst for digital transformation.

Metricool is a super-friendly tool to use for social media and with its flexible pricing plans, you have the opportunity to use this powerful tool without breaking your bank. 

With its easy-to-use interface, multi-platform support, enhanced user experience, competitor analysis, engagement excellence, and affordable pricing plans, Metricool is an excellent choice for freelancers & businesses looking to streamline their social media & gain a competitive advantage over your competitors.

If you are still not convinced, then try out the Free plan and then gradually move to a paid version.

Sign up for Metricool here

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Frequently Asked Questions

Is Metricool free to use?

Yes, Metricool offers a free plan where you can connect all social media platforms for 1 brand. Sign up here

What social media platforms does Metricool support?

Metricool supports a wide range of social media platforms, including

  • Facebook,
  • Instagram,
  • x (Twitter),
  • LinkedIn,
  • Pinterest,
  • Google My Business,
  • TikTok, 
  • YouTube
  • Twitch
  • Websites & Blogs
Can I schedule posts in advance with Metricool?

Yes, Metricool allows you to schedule posts in advance on multiple social media platforms. 

You can also use the "Best time to post" feature which shows you the optimal time you need to post to engage your audience/followers

Can I edit images & videos in Publer?

Yes, you can edit scheduled images & videos in Metricool once you've uploaded them. You can employ a variety of  and the changes will be reflected when the post is published

Does Publer offer analytics and reporting?

Yes, you can download branded reports with the click of a button for all the social media platforms. 

This feature saves you countless amounts of hours preparing reports

Is there a mobile app for Metricool?

Yes, Metricool has an app on the Android play store

Need Help?

Interested in scaling your business or get started in Digital Marketing?

Discover the Top Social Media Management Tools in Our Latest Blog

Discover the Top Social Media Management Tools in Our Latest Blog


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