What is Screaming Frog

What Is Screaming Frog

If you’re a Digital Marketer or an SEO professional, you’re likely aware of the importance of On-Page & Technical SEO elements for your website’s search engine ranking.

On-page SEO elements, such as page titles, meta descriptions, header tags, images, and links, play a significant role in determining your website’s relevance and authority for specific keywords.

Also, Technical SEO elements like robots.txt file, Sitemap, Mobile friendliness, CSS etc play an equally significant role in boosting website rankings.

However, optimizing these elements can be a time-consuming and challenging task, especially for larger websites and this is where the “Screaming Frog SEO Tool” comes in handy.

Screaming Frog SEO Spider is a website crawler tool that helps website owners, digital marketers, and SEO professionals to audit, analyze and optimize their website’s on-page SEO elements. It crawls through the website, extracts data, and provides insights to improve website performance, user experience, and search engine rankings.

In this blog, we will discuss what Screaming Frog is, why its important and how you can use this tool. 

Screaming Frog is a UK based SEO agency that developed the Screaming Frog SEO Spider tool. The company is located in Henley-on-Thames, Oxfordshire, England.

The agency was founded in 2010 by Dan Sharp, and the Screaming Frog SEO Spider tool was developed shortly afterward to help automate the technical SEO auditing process.

Since its release, the Screaming Frog SEO Spider tool has become one of the most popular website auditing tools in the SEO industry, and is used by digital marketers, website owners, and SEO professionals worldwide. The tool has been praised for its ease of use, detailed reports, and the ability to export data into various formats such as CSV, Excel, and Google Drive.

In addition to the SEO Spider tool, Screaming Frog also offers other SEO services such as technical audits, link building, and SEO consulting.

The agency has worked with a variety of clients, including major brands and small businesses, and has received numerous industry awards for its work in the SEO field.

Screaming Frog Features:

Screaming Frog is unlike other SEO tools in the following ways:

  1. Comprehensive Website Crawling: Screaming Frog crawls your entire website, including internal links, external links, images, CSS, and JavaScript files. This allows you to get a complete picture of your website’s structure, content, and performance

  2. Customizable Reports: The tool provides a range of reports, including page titles, meta descriptions, broken links, redirects, duplicate content, and more. These reports can be customized to fit your specific needs and exported in different formats

  3. Data Visualization: Screaming Frog includes several visualization features that make it easy to understand and analyze your website’s data. For example, the tool can generate a visual sitemap that shows the structure of your website, as well as a “spider chart” that displays the distribution of different types of pages on your site

  4. User-Friendly Interface: The tool’s interface is intuitive and easy to use, making it accessible for both beginners and advanced users

  5. Regular Updates: The Screaming Frog team is constantly updating the tool with new features and improvements, ensuring that it stays up-to-date with the latest SEO best practices

Fun Fact

The name “Screaming Frog” comes from a combination of the company’s name and the fact that the tool crawls websites like a frog, jumping from one page to another


Screaming Frog is available both in the free and paid versions.

The Free plan has certain limitations such as a cap on the number of URLs that can be crawled and a lack of advanced features. It allows for 500 URL crawls.

The Paid plan cost $259/- per year for 1 license and allows for unlimited crawls.

Here’s a look at the Free Vs. Paid plan features

How is Screaming Frog different to other tools

Screaming Frog is unlike any other SEO tools out there due to the following reasons:

  1. Large Scale Crawling: It can crawl up to 500 URLs for free, and for more URLs, you need to upgrade to the paid version. However, this is still a significant difference compared to many other SEO audit tools that have limits on the number of pages they can crawl

  2. Customization: Screaming Frog SEO Spider allows users to customize the crawl to focus on specific areas of the website that need to be analyzed, such as specific directories, subdomains, or page types

  3. Integration: The tool can be integrated with other SEO tools, including Google Analytics and Google Search Console, which allows users to analyze data in one place

  4. User Interface: Screaming Frog has a simple user interface that provides a lot of data in a concise format. It’s easy to use and navigate, even for beginners

Did You Know

Screaming Frog offers a very generous Free plan along with a Paid plan for unlimited websites


Overall, Screaming Frog SEO Spider is a comprehensive website crawling tool that provides a lot of detail on technical SEO issues, making it an essential tool for SEO professionals. It differs from other SEO audit tools in its focus on website crawling and technical SEO analysis, its customization options, and its user interface.

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Frequently Asked Questions

What is Screaming Frog?

Screaming Frog SEO Spider is a website crawling tool that analyzes websites for technical SEO issues such as broken links, duplicate content, missing meta descriptions, and title tags. It provides users with a comprehensive report on the website's SEO health

How can I download Screaming Frog SEO Spider, and is it free?

You can download the free version of Screaming Frog SEO Spider from the official website. The free version crawls up to 500 URLs, and for more URLs, you need to upgrade to the paid version

What are some of the key features of Screaming Frog SEO Spider?

Some of the key features of Screaming Frog SEO Spider include:

  • Crawling websites for technical SEO issues
  • Analyzing on-page SEO elements
  • Finding broken links and redirects
  • Identifying duplicate content, and generating XML sitemaps
What types of technical SEO issues can Screaming Frog detect?

Screaming Frog can detect a wide range of technical SEO issues, including

  • Broken links and redirects
  • Duplicate content
  • Missing meta descriptions and title tags, 404 errors, and server errors
Can I use Screaming Frog to analyze my competitor's websites?

Yes, you can use Screaming Frog to analyze your competitor's websites and identify their technical SEO issues, backlinks, and content. This can help you to understand their SEO strategy and improve your own website's SEO

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