What Is SEO
SEO stands for Search Engine Optimization and it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Whether you’re an in-house marketer, a consultant, or an executive, SEO is important for businesses & something you should seriously pay attention to.
How Search Engines Work
To understand SEO, it’s helpful to know how search engines work. Before your website can show up in search results, its pages must be correctly crawled and indexed.
Every search engine has its own crawlers, or spiders, which scour the internet and find new web pages. The pages they find are then added to the search engine’s index, which is the record of all pages it has crawled.
When you type a query into the search bar – whether it’s everyday searches or you’re assessing the organic presence of your business – the search engine then goes through the pages in its index, identifies the ones most related to your query, and ranks them according to their relevance. These links are then served to the searcher on the results page.
SEO has 2 main goals :
1) The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent.
2) The second is to help you create a website that search engines can find, index, and understand its content.
The most important SEO tasks have to do with:
- Identifying what users are searching for that is related to your products and services
- Creating content that will make users happy
- Providing the right signals to search engine crawlers and algorithms through various SEO techniques
Techniques of SEO
There are three main techniques of SEO, each with their own set of guidelines and potential impact. These techniques are
1) On-page SEO
2) Off-page SEO
3) Technical SEO
I’ll discuss in later articles/blogs about what each of these technique entails, why its important you focus on it and how you can outrank your competitors using these 3 SEO techniques
How SEO Helps Your Business Beat the Competition
One of the key benefits of SEO is that it’s an inbound marketing strategy that cultivates leads by bring in qualified & relevant traffic. When a prospect searches for your product or service, the likelihood is high that they’re looking to buy that particular product or service as the search involves intent. If you can reach that prospect through organic search, you’re getting ahead if your competition at a key moment in the buyer’s journey—and you’re doing it without spending precious ad dollars to deliver your marketing message.
Well-ranked content performs 10 times as well as its paid counterpart and gives you helpful insights into audience intent.
Is SEO Important To Every Industry
SEO can drive growth and results for just about any type of business. Whether your company is small or large, has a storefront or is online, SEO is important for your business. SEO is constantly evolving, and every business looking to establish an online presence needs to focus on SEO at some level. While older techniques like keyword stuffing are now obsolete and even punishable, new ones have taken their place. What hasn’t changed is that high-quality content that offers value to the user can benefit from thoughtfully incorporated keywords.
If people continue seeing your brand name somewhere on the first page of SERP (Search Engine Result Pages) they will become more aware of your presence out there. The next time they need a product that you are selling or a service you are providing, guess who they are going to remember – you!
Check out our Blog on Technical SEO and how you can boost your website ranking
SEO is Cost Effective
Small businesses usually have a limited budget that doesn’t allow them to spend significant amount of money on running ads. However, an SEO strategy can be a way for a smaller business to get the same results without spending a fortune on advertising.
Social Media or Google ads is surely an effective way for a company to attract new customers, but this requires money which is only available for big players who can afford it. Small companies usually cannot. What they can do is devise and focus on an SEO strategy that will get them where their big competitors are in terms of search results.
Once you attract the right traffic and start converting, you won’t be spending much money on SEO. Your ranking will be enough to get you some new customers without investing in paid marketing campaigns. Of course, you will have to maintain the SEO, but the cost of that service is significantly lower than what you would pay for ads.
Long Term Results
Investing in online ads will bring results, but they will last just as long as your investment does. Money spent on SEO will last longer since it will bring you some new customers over a longer period of time.
Surely, your SEO efforts won’t bring instant rewards, but that is not the point of optimization. Your goal is for your small business to take one of the higher-ranking positions in SERP (Search Engine Result Pages) and remain there long enough to raise brand awareness and improve conversion. Of course, you will have to maintain your SEO to stay on track, but that investment is far less substantial than paying for online and offline ads.
As you can see, the benefits of SEO for any business can be enormous. When you optimize your website for search engines, you are actually making it more convenient for your future clients and they will know how to reward you.
SEO is not a one-time process, but it’s a long-term and ongoing process. So, if you want to be successful, you need to do SEO regularly and all the time. In addition to continuous work, SEO also requires a good dose of patience. Rewards for all the hard work and patience is to increase the visibility of your website, higher search results, more satisfied customers, and ultimately higher profits.
Tip : Be patient with SEO, the rewards will be encouraging & highly rewarding
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Frequently Asked Questions
SEO stands for Search Engine Optimization
For easy understanding, we can break down SEO into 2 parts:
- SE stands for "Search Engines" which are Google, Yahoo, Bing, Baidu
- O stands for "Optimization" of your website and individual web pages to comply with the Search Engine's requirements to rank higher
There are different types of SEO like On-Page, Off-Page, Technical, Mobile.
Read more about this in this blog
SERP stands for "Search Engine Result Pages"
It is the page that a search engine returns with the results of a query. The SERP typically includes a list of links to web pages, along with other related information such as page titles, descriptions, and snippet of text from the pages.
SEO can be important for all businesses, especially those that operate online or have a website. While the specific benefits of SEO will depend on the nature of the business and the target audience, some common benefits include:
- Increased visibility
- Increased traffic
- Better user experience
- Competitive advantage
- Cost effectiveness