Table of Contents
Highlights
Facebook rolls out “Threads Ads” to all Meta Advertisers in April 2025
This allows you to run ads on Threads from inside Ads Manager
While the rollout is global, ads are initially being tested in select markets, including the U.S., Indonesia, Vietnam, the Philippines, Malaysia, Hong Kong, Australia, and Singapore
Check out our Google Ads course designed for beginners & seasoned professionals
Introduction
If you had been waiting for an opportunity to advertise on “Threads“, the wait is finally over!
Meta just rolled out advertising access on “Threads” to all eligible Facebook advertisers globally.
In this blog, we will discuss about this announcement and what “s” launched by Google for Demand Gen campaigns.
What are “Threads”?
Threads was launched back in July 2023 as a conversational, text-first social media platform. So, Threads is all about short, engaging text posts, although you can still add photos, videos & links. The Threads layout is very similar to X/Twitter & Instagram, but the vibe is much more chiller.
Key Features:
- Text-Based Posts: Up to 500 characters, perfect for quick updates, thoughts, questions, or stories.
- Visual Support: Add photos, carousels, videos (up to 5 minutes), and links to your posts.
- Threaded Conversations: You can reply to your own posts, building conversations just like Twitter threads.
- Instagram Integration: Sign up with your Instagram handle, carry over your followers, and cross-post with ease.
- No Hashtags or Trending Topics (yet): Threads is intentionally designed to feel less overwhelming and more natural.
Threads was Meta’s answer to X/Twitter & since its launch, its been picking up pace and currently boasts over 320 million active users globally.
Advertising on Threads
Up until this month (April 2025), Threads was only open for advertising on to a handful of brands in the US & Japan, but now Meta has officially opened doors to everyone. This means, if you are already running ads on Facebook & Instagram, you can add “Threads” too in the Ad Set of Meta Ads Manager.
Why This Matters:
- New Audience, Fresh Vibes: Threads feels less “salesy” than other platforms right now. Early adopters have a real opportunity to stand out without the noise of a crowded feed.
- Cross-Platform Targeting: Since Threads ads run through Meta Ads Manager, you can use the same robust targeting tools you’re used to — custom audiences, interests, lookalikes, you name it.
- More Room for Creativity: With its more casual, community-first tone, Threads encourages brands to be a little more human, more conversational, and less polished. That’s a chance to connect differently.
Should you Jump In?
Absolutely! Since Threads is still finding its voice & feet, your ad content should feel like it belong to the platform audience. If you are already finding success from Facebook & Instagram ads, this is the perfect time to expand your strategy on Threads which is still fresh & less competitive.
Focus on authenticity, engagement & providing value to generate viable results.
Read what Threads is, when it was launched & who it is for
Conclusion
Meta is betting big on Threads & this move to expand ads on the Threads platform clearly indicates that its here to stay.
For advertisers, creators & brands, its a new playground with all sorts of opportunities.
Now that Threads ads are live for all Facebook advertisers, the question isn’t if you should try them – its how soon can you!
If you want to run Threads Ads or are looking for an audit of your Meta Ads account, reach out to us by filling up this form.
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