Google Ads
GOOGLE ADS
BOOST YOUR ONLINE RANKING
PPC
Discover True Growth Potential,
Google Ads is a pay per click service that’s one of the fastest ways to either send quality traffic to your website or show your website on top of Google search results on search or even let a viewer click on your video on Youtube.
Our Google Ads campaign management services are provided by our team of certified specialists who will get you more clicks on your ads, more visits to your website, and more revenue for your business
Assist Keyword Discovery
Through PPC efforts, it’s easier than ever to discover opportunistic and converting keywords for campaigns
Stretch Your Marketing Dollar
By fine-tuning your target keywords lists we’ll help maximize the bang you get for every dollar spent
Scalable Growth
Launching a startup with limited capital? No problem. Want to test our process before ramping up
Drive Targeted Traffic
We will maneuver your campaigns to achieve business goals - from choosing right keywords to display
Display Campaigns allows you to reach a relevant audience with beautiful visually engaging ads as they browse Google or millions og Google-partner sites, & youtube.
You can define your targeting audience in terms of demographics, interest categories etc allowing you to laser-target your audience.
You can also retarget your audience by creating a remarketing list of the users who visited your website
Search Campaigns allow you to run Text Ads on google's search pages when someone searches for a product or a service that you offer.
Text Ads are great way to show your website right on top of Google and drive clicks and traffic to your website or landing page to users who are actively searching for something
Video Campaigns let you show video ads on Youtube and other websites.
Video Ads help you promote your business and help consumers understand your product/service.
Also, video is super-easy to consume, easily digestible and entertaining. So, video ads convert lookers into bookers
P-Max or Performance Max usemachine learning to optimize ad delivery and targeting, with the goal of maximizing conversion value while staying within a set budget. These campaigns are designed to automatically adjust bids, targeting, and ad creative in real-time, based on the performance of the ads. They use a combination of Google's algorithmic optimization and human expertise to deliver the best results for your campaign. Performance Max campaigns are available for Search, Shopping and Display network.
App Campaigns are designed to promote mobile apps. These campaigns use machine learning to optimize ad delivery and targeting, making it easy for developers to promote their apps to the right audience.
With App campaigns, you can create ads that will be shown across Google's network, including Search, Google Play, YouTube, and the Google Display Network.
Shopping Campaigns, also known as Product Listing Ads (PLAs), allow merchants to promote their products directly on Google Search and other Google properties, such as Google Images and Google Shopping.
These ads feature an image of the product, the product title, a brief description, and the price, as well as the merchant's name. Shopping ads are triggered by keywords related to the product or product category, and they appear in a separate section of the search results page, making them highly visible to potential customers.
These ads are usually used by ecommerce merchants to promote their products, but also can be used by brick and mortar stores to promote their in-store inventory.
Why Invest in Google Ads
Google Ads can be a valuable tool for businesses of all sizes, but whether or not to run Google Ads depends on the specific goals and needs of the business. Here are some reasons why businesses might choose to run Google Ads:
- Targeted advertising: Google Ads allows businesses to target specific demographics, keywords, and locations, which can help increase the chances of reaching the right audience
- Cost-effective: Google Ads can be a cost-effective form of advertising, especially when compared to traditional forms of advertising such as TV or print ads. You only pay when someone clicks on your ad, and you can set a budget that works for your business
- Measurable results: Google Ads provides detailed performance metrics that allow businesses to track the success of their campaigns in real-time, and make adjustments as needed
- Flexibility: Google Ads offers a variety of ad formats and targeting options, which allows businesses to choose the types of ads that best align with their goals
- Increased visibility: Google Ads can help businesses increase their visibility and reach a larger audience, which can lead to more website traffic, phone calls, store visits, and ultimately, more sales
Keywords, Geo-targeting, Data analysis, Ad copy, Landing pages - A lot goes into creating a successful Google Ads campaign
Work With The Experts
We love running ads on Google!
Google Ads are all about sending traffic to your website, generating leads, increasing conversions.
At Digital Doorway, we specialize in running ads on Search, Display, Youtube, Apps & Shopping
We customize the ads based on your business objectives and goals using a wide array of ad formats and features and
We will maneuver your Google ads campaigns from choosing the right keywords for search campaigns, selecting right demographic targeting for your Display & Youtube campaigns to optimizing the campaigns to ensure that the your money is spent profitably.
Book a Free Consultation call by filling up the form with one of our experts
Frequently Asked Questions
Google Ads is a platform for businesses to create and run online advertising campaigns.
It allows businesses to display ads on Google's search engine results pages, as well as on other websites that are part of the Google Display Network. Businesses can target specific demographics, keywords, and locations, and only pay for the ads when someone clicks on them.
The platform also includes tools for tracking and analyzing the performance of ads, as well as options for automating and optimizing ad campaigns.
There are several different types of Google Ads that businesses can use to reach their target audience:
- Search Ads
- Display Ads
- Video Ads
- Discovery Ads
- P-Max
- Shopping Ads
- App Ads
The cost of Google Ads can vary depending on a number of factors, such as the:
- type of ad,
- the competition for specific keywords, and
- the targeting options you choose
In general, Search Ads tend to be more expensive than display ads because they are more likely to result in a direct sale or lead.
Shopping Ads and Local Ads tend to have a different pricing structure, they are charged per lead, not per click.
In summary, the cost of Google Ads can vary, but it's generally considered a cost-effective form of advertising for businesses of all sizes. It's also flexible, allowing you to adjust your budget and targeting options as needed to stay within your advertising budget.
Around 4.3 billion people use Google in their daily lives. So it has a massive reach. Here are some advantages of using Google ads:
- It will improve your online marketing whether your goal is to increase brand awareness, engagement, new leads, calls, or direct sales
- Google is a beast. It provides massive reach. Google's search engine handles a staggering 5 billion searches every day
- Google has something for everyone in the buyer's journey - whether you have an interest in sports, travel, arts or something else. As an advertiser you can target a broad segment of In-market & Affinity interest audiences
- With Search Ads, you can reach people who are "Intent-based". This means that users who are probably searching for travel locations, online tickets, buying a car or looking for a banquet hall can be targeted
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