01. The Challenge & Solution

One of the principal decisions that startup owners have to make is whether or not to develop and launch a website. One common concern is the cost of investing in a website development is expensive.

Another concern is how to get the website show up on search engine result pages (SERP’s). SEO is also highly technical and most business owners do not know how to go about doing SEO and then measuring it.

02. Working Process

Our team immediately got down to understanding the industry & business of Plan B. The Services that this business are mostly in Industrial space targeting b2b sector.

With an understanding of this, Plan B website was developed on WordPress with a corporate look & feel design. The “Services” that are offered are clearly listed with a detailed description of each.

When it came to SEO, it was apparent that the business was targeting global audience.  

03. Perfect Result

Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing.

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