Email marketing is a Digital Marketing strategy that involves sending promotional or informative messages to a group of people through email. The goal of email marketing is to build relationships with customers, promote brand awareness, and drive sales through targeted and personalized communications.

You must have heard several times from your co-workers that Email Marketing is dead. Well, that’s completely wrong and research shows that Email Marketing is still very much alive & kicking.

In fact, 40% of B2B Marketers say that Email Newsletters are critical to their success especially from opt-in subscribers and customers.

A whopping 99% of people open & check their emails every day, even expecting to receive promotional content in their inbox.

As a Marketer you just cannot ignore these statistics and this is why its important to have a solid & coherent Email Marketing strategy in your plan.

Why Email Marketing Is Important

• Targeted Communication: One of the most significant advantages of email marketing is that it allows for targeted communication. With email, you can segment your audience based on demographic, geographic, or behavioral criteria and send highly personalized messages that resonate with each group. This level of personalization can increase the relevance and effectiveness of your communications and ultimately lead to higher engagement and conversions.

• Measurable Results: Another advantage of email marketing is that it provides detailed tracking and reporting capabilities. You can easily measure the success of your campaigns and make data-driven decisions based on the results. With email marketing, you can track open rates, click-through rates, and conversion rates, among other metrics, and adjust your strategy accordingly

• High ROI: Email marketing is one of the most cost-effective forms of marketing, and it often generates a high return on investment (ROI). According to recent studies, the average ROI for email marketing is around 42:1, meaning for every $1 spent on email marketing, businesses can expect to make $42 in return

• Building Relationships: Regular, personalized communication with customers through email can help build long-term relationships and foster customer loyalty. By sending informative, engaging, and valuable content, businesses can establish trust with their audience and keep their brand top-of-mind

• Sending Timely Communication: Email Marketing allows you to send out timely communication to your customers & subscribers whenever you want. You can completely customize the content to suit your offers
• Setting Up Automations:
  

  With workflow Automations, marketers can trigger specific actions such as sending follow-up emails, segmenting subscribers, and updating subscriber information, based on specific conditions and triggers. This results in more personalized and timely communication with subscribers, improving the overall effectiveness of email marketing campaigns and ultimately driving better business results. Additionally, automations allow marketers to scale their efforts and reach larger audiences without sacrificing the quality of their communication.

• Driving Conversions: By including calls-to-action (CTAs) in your emails, you can drive conversions and encourage subscribers to take specific actions, such as making a purchase or signing up for a service. With the right messaging and design, email marketing can be a powerful tool for driving conversions and growing your business

• Feedback & Surveys: Email marketing can be used to collect feedback and surveys from customers and prospects. By sending out surveys and feedback forms via email, businesses can gather valuable insights into their customers’ opinions and preferences, which can be used to improve products, services, and overall customer satisfaction
• Owning the data: No matter how active you are on social media, you don’t own anyone there. Tomorrow, if social media platform were to disappear, you’d lose all your followers. On the other hand, in Email Marketing, you own all your subscriber and customer contact list

Conclusion

Email marketing is an essential aspect of modern digital marketing that has proven to be effective in reaching out to customers and driving business growth. In today’s digital world, where people are constantly inundated with information from various sources, email remains one of the most reliable and direct ways to communicate with customers and prospects.

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