Publer Review
In today’s digital age, social media has become a crucial marketing tool for businesses of all sizes.
However, managing multiple social media accounts can be time-consuming and challenging, especially for small business owners who often wear multiple hats.
This is where social media scheduling tools come in, and one such tool that has gained popularity in recent years is Publer.
Is Publer the next Big Social Media Scheduling Automation tool? In this blog post, we will explore what Publer is and how it can help businesses manage their social media presence.
Fun Fact
Publer was founded in 2017 by a team of software engineers and marketers based in Germany
What Is Publer?
Publer is a social media scheduling and management tool that allows businesses to schedule posts, analyze their social media performance, and collaborate with their team.
With Publer, businesses can schedule posts for multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google My Business.
The tool also offers various features to help businesses optimize their social media strategy, including hashtag suggestions, link shortening, and post customization.
It offers powerful features which helps you to handle your social media accounts with ease, like:
Multi-platform scheduling: Publer allows businesses to schedule posts for multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google My Business, all from one dashboard
Post customization: With Publer, businesses can customize their posts for each social media platform, including formatting, hashtags, and image resizing
Hashtag suggestions: Publer offers hashtag suggestions for each post, making it easier for businesses to optimize their social media posts and increase their reach
Link shortening: Publer automatically shortens URLs, making it easier for businesses to share links on social media without taking up too much character space
Analytics: Publer provides analytics on the performance of social media posts, including engagement rates, follower growth, and click-through rates
Collaborative platform: Publer allows teams to collaborate on social media campaigns, with features such as team permissions, approval workflows, and team calendars
Fun Fact
Publer offers a free plan with limited features, making it accessible to small businesses with limited budgets
Benefits of Publer
Time-saving: Publer allows businesses to schedule posts in advance, saving them time and allowing them to focus on other aspects of their business
Consistency: With Publer, businesses can maintain a consistent social media presence, ensuring that their followers always have fresh content to engage with
Optimized posts: Publer offers various optimization features, including hashtag suggestions and link shortening, making it easier for businesses to increase their reach and engagement rates
Collaboration: Publer allows teams to collaborate on social media campaigns, making it easier for businesses to manage their social media presence
Cost-effective: Publer offers affordable pricing plans, making it accessible to small businesses with limited budgets
Publer Pricing
Publer offers 3 plans: Free, Professional & Business covering everyone from personal use to small business owners to large organizations
Free Plan
Beginner-
3 social accounts
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1 user, 1 workspace
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10 scheduled posts
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25 saved drafts
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24 hrs posting history
Professional
Small Business-
3 social accounts
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1 user, 1 workspace
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Unlimited scheduling
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Unlimited workspaces
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Eternal posts history
Business
Large Organizations-
Analytics reports
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Best times to post
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Hashtags suggestions
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Recycle content
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Design videos
Interesting facts about Publer
The Publer team is spread across several countries, including Germany, the United States, and India
Publer offers a free plan with limited features, making it accessible to small businesses with limited budgets
The tool has a user-friendly interface, making it easy for businesses to schedule and manage their social media posts
Publer offers a range of customization features, allowing businesses to tailor their social media posts to each platform and target audience
In addition to scheduling and managing social media posts, Publer offers various features to help businesses optimize their social media strategy, such as hashtag suggestions and link shortening
Publer offers a range of pricing plans, including monthly and annual subscriptions, with discounts for larger teams
Publer offers a 14-day free trial of its premium plans, allowing businesses to test out the tool’s features before committing to a subscription
Publer integrates with various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google My Business, making it a comprehensive social media management tool
Publer has received positive reviews from its users, with many praising its ease of use, customization features, and affordable pricing plans
Roadmap
Publer has a very active roadmap going ahead.
One of the key areas of focus on Publer’s roadmap is improving the platform’s user interface and user experience. The company is working on a new design for the platform that will make it even easier to create, schedule, and analyze social media posts. This new design will be more intuitive and user-friendly, allowing users to navigate the platform more efficiently.
Another area of focus for Publer is expanding the platform’s integrations. The company is planning to add integrations with new social media platforms, as well as with popular tools and services that businesses use for marketing, such as Google Analytics and Mailchimp. These integrations will allow users to access more data and tools directly from the Publer platform, streamlining their workflows and saving them time.
In addition to these updates, Publer is also planning to introduce several new features to the platform. Some of these features include:
- A content library where users can save and organize their social media posts for future use
- A social media calendar that displays all scheduled posts in a visual format
- Advanced analytics that provide more in-depth insights into social media performance
Publer is also planning to make improvements to its mobile app, allowing users to manage their social media accounts on-the-go more efficiently.
Check out Publer’s Roadmap here
Conclusion
Publer is a super-friendly tool to use for Social media scheduling and its pricing plans are designed to suit the needs of businesses of all sizes.
With its easy-to-use interface, advanced features, and affordable pricing, Publer is an excellent choice for businesses looking to streamline their social media management.
If you are still not convinced, then try out the Free plan and then gradually move to a paid version.
Sign up for Publer here
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Frequently Asked Questions
Publer offers a free plan with limited features. Sign up here
Publer supports a wide range of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, TikTok, and YouTube
Yes, Publer allows you to schedule posts in advance on multiple social media platforms. You can also create recurring posts to be published on a regular basis
Yes, you can edit scheduled posts in Publer, and the changes will be reflected when the post is published
Yes, Publer has mobile apps for both iOS and Android devices, which allow you to manage your social media accounts on the go
Yes, you can invite team members to collaborate on Publer, assign them different roles and permissions, and manage their access to different social media accounts
Yes, Publer offers detailed analytics and reporting on the performance of your social media accounts, including engagement, reach, and follower growth
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