Course Content
Google Ads Mastery Course
Unlock the potential of Google Ads with our comprehensive online course designed for beginners and experienced marketers alike. Dive into the world of pay-per-click advertising and learn how to create, manage, and optimize successful Google Ads campaigns.
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Course Curicullum
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Creating a new Google Ads Account & Onboarding
00:00
Video Campaigns
In this section, we will discuss all the different types of Google Video Campaigns from Skippable In-Stream Ads to Bumper Ads to Retargeting
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Video Ads Introduction
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Setting up Video Audiences
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Video Ad Placements
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Video Retargeting Campaigns
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Ad Sequence Campaigns
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Smart Campaigns
Google Smart Campaigns are designed for small businesses. They simplify the process of creating and managing ads by leveraging Google's machine learning to optimize targeting, bidding, and ad placements. This makes it easy for businesses to reach their target audience and achieve advertising goals with minimal effort.
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Smart Ads Introduction & Set Up
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Setting up Video campaigns using Smart Ads
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Google Display Campaigns
The Google Display Campaigns course teaches you how to create and optimize ads on the Google Display Network. You’ll learn to target the right audience, design compelling ads, and analyze performance metrics. This course equips you with practical skills to effectively use display advertising to enhance brand visibility and drive conversions.
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What are Google Display Campaigns
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Understanding Google Display Network
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Setting up Google Display Campaigns
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Google Search Campaigns
The Google Search Campaign Course is designed to teach you how to effectively create and manage search ads on Google. You'll learn how to perform keyword research, write compelling ad copy, set budgets and bids, and use various targeting options to reach your desired audience. The course also covers optimization techniques to improve ad performance and achieve better ROI. By the end, you'll have the skills to run successful search campaigns that drive traffic and conversions.
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Getting started with Google Search Campaigns
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What is a Brand Search Campaign
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Understanding Non- Brand Search Campaign – Part 1
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Performance Analysis of a Non-Brand Search Campaign
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What are Dynamic Search Campaigns – 1
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Dynamic Search Campaigns – 2
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What are Remarketing Lists Search Campaigns
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Lead Generation Search Campaigns
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Single Keyword Ad group or SKAG campaigns
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Performance Max Campaigns
Performance Max Campaigns, one of Google's latest campaign types, use machine learning to optimize ad performance across all Google channels, including search, display, YouTube, and more. Advertisers provide asset groups and set goals, while Google's algorithms handle targeting, bidding, and placements. This approach aims to maximize conversions and ROI by automatically adjusting to achieve the best results across various platforms.
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What are Performance Max Campaigns
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Setting up a Performance Max Campaign
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Google Ads Editor
Google Ads Editor is a free, downloadable tool that allows you to manage and make bulk changes to your Google Ads campaigns offline. With a user-friendly interface, you can create, edit, and optimize campaigns, ad groups, and keywords efficiently. Once changes are made, you can upload them directly to Google Ads, saving time and improving campaign management.
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What is Google Ads Editor
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Setting up Google Ads Editor Account
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Bonus Videos
In this section I provide some useful tips & tricks on how to optimize your Google Ad Campaigns
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Understanding Google Ad Assets
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$1 Youtube Campaign
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Removing Google Draft Campaigns
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Conclusion
This is the final video of this course.
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Final Video
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Google Ads Mastery Course
About Lesson

In this video, we will discuss the course curriculum covering essential topics such as Ads setup, Campaign Optimization for all Google ads types, Bidding Strategies & more to help you gain hands-on experience and practical insights.

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