About Lesson
In this lesson, we will discuss how to set up a new Google Ads Account and the onboarding steps
Google Ads Mastery Course
Unlock the potential of Google Ads with our comprehensive online course designed for beginners and experienced marketers alike. Dive into the world of pay-per-click advertising and learn how to create, manage, and optimize successful Google Ads campaigns.
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Video Campaigns
In this section, we will discuss all the different types of Google Video Campaigns from Skippable In-Stream Ads to Bumper Ads to Retargeting
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Smart Campaigns
Google Smart Campaigns are designed for small businesses. They simplify the process of creating and managing ads by leveraging Google's machine learning to optimize targeting, bidding, and ad placements. This makes it easy for businesses to reach their target audience and achieve advertising goals with minimal effort.
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Google Display Campaigns
The Google Display Campaigns course teaches you how to create and optimize ads on the Google Display Network.
You’ll learn to target the right audience, design compelling ads, and analyze performance metrics. This course equips you with practical skills to effectively use display advertising to enhance brand visibility and drive conversions.
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Google Search Campaigns
The Google Search Campaign Course is designed to teach you how to effectively create and manage search ads on Google.
You'll learn how to perform keyword research, write compelling ad copy, set budgets and bids, and use various targeting options to reach your desired audience.
The course also covers optimization techniques to improve ad performance and achieve better ROI. By the end, you'll have the skills to run successful search campaigns that drive traffic and conversions.
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Performance Max Campaigns
Performance Max Campaigns, one of Google's latest campaign types, use machine learning to optimize ad performance across all Google channels, including search, display, YouTube, and more.
Advertisers provide asset groups and set goals, while Google's algorithms handle targeting, bidding, and placements. This approach aims to maximize conversions and ROI by automatically adjusting to achieve the best results across various platforms.
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Google Ads Editor
Google Ads Editor is a free, downloadable tool that allows you to manage and make bulk changes to your Google Ads campaigns offline.
With a user-friendly interface, you can create, edit, and optimize campaigns, ad groups, and keywords efficiently. Once changes are made, you can upload them directly to Google Ads, saving time and improving campaign management.
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Bonus Videos
In this section I provide some useful tips & tricks on how to optimize your Google Ad Campaigns
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Conclusion
This is the final video of this course.
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