Social Media has become an integral part of the lives of everyone today and that applies to businesses and organizations as well.
With businesses visible on so many social media platforms like Facebook, Instagram, Twitter, Google My Business, Pinterest, Snapchat & more, managing becomes time-consuming & challenging. This is where Social Media Management tools come to the rescue.
In this blog we will learn what Social Media Management tools are and the most affordable, user-friendly ones available.
What are Social Media Management Tools?
Social Media Management tools are platforms or softwares that allow users to plan, create & schedule social media content in advance.
These tools helps streamline your work, combining all your social media platforms in 1 central location, allowing users post, reply and monitor from a single dashboard.
Here are some reasons why having a social media scheduling tool in your armory is important:
- Consistency & brand identity
- Audience reach & engagement
- Efficient time management
- Collaboration & team management
- Flexibility & adaptability
Features
Lets discuss our recommended Social Media Management tools now.
I’m going to start off with 4 not so popular but extremely efficient tools and then move on to more established ones.
1. Metricool: Metricool is a free and powerful social media & ads management software. It describes itself as the “Swiss army knife of “social media, everything & everyone“.
More than 1 million professionals, agencies & brands use Metricool as their one-stop shop for social media due to its user-friendly & intuitive dashboard and its ability to support all major social media platforms like Facebook (both pages & groups), Instagram, Twitter, GMB, Tik Tok, Twitch, WordPress & more.
Metricool offers features like:
- 1 click button reports
- AI Assistant to write text & captions
- Social Inbox to handle messages & comments
- Analytics
- Competitor research
- Looker Studio integration
- Smart links
- Social Planner
- Hashtag tracker & more
Metricool’s pricing is extremely affordable whether you are a small agency or a large organization
- Starter plan at $22/- per month
- Advanced plan at $45/- per month
- Enterprise plan at $172/- per month
Metricool also provides its own learning center called “Metrischool” where you can learn everything about social media & how to use the platform.
This is one exciting tool that will benefit every social media user.
Sign up for Free Metricool account here
2. Publer: Publer is a free and a versatile social media tool that supports different platforms like Facebook, Instagram, GMB, Pinterest, Youtube, and even WordPress. It is trusted by over 210,000+ Marketing Agencies, Global Brands & Social Media Managers.
Publer offers features like bulk scheduling, team collaboration, content recycling, media library, AI Assist content & advanced analytics. Publer also offers link in bio feature to add to the Instagram bio. Publer also has a Mobile App & a Chrome extension which you can use to post very conveniently.
Publer’s features include:
- Visualize all posts in an interactive view
- Filter posts by labels, social accounts & members
- Preview posts & make real-time changes for any possible typo
- Instagram link in bio
- Hashtag suggestions
- Brand Signature
- Post Instagram Stories
- Recycling posts
- Automatic RSS posting
- Social Accounts in different workspaces
- Social media analytics
- Integration with Canva
- Mobile App
Sign up for Free Publer account here
3. Content Studio: This is an All-in-one Content Discovery & Social Media Management tool.
Trusted by over 80,000+ growing businesses, Content Studio allows users to find relevant content, and manage social media platforms for posting, responding & measuring performance.
Content Studio provides 2 unique features which are “Content Feed” & “Influencers”. The Content Feed shows all the trending topics curated quotes for different industries & niches. The Influencers feature allows you to discover the social media Influencers who are pioneers in different industries.
You can also connect platforms like Tumblr, Shopify, Medium & others
Content Studio features include:
- Social Media Publishing
- Unified Inbox
- Saved Replies
- Posts Bookmarking
- Client Bio
- AI Writing
- Content Planning
- Content Curation
- Content Discovery
- Content Calendar
- Content Research & Insights
- Influencer Search
- AI Caption Generator
- RSS Feed Reader
- Asset Management
Sign up for the Free trial here
4. PromoRepublic: With over 50,000+ businesses trusting & using Promo Republic, this is another social media management software that we highly recommend. Unlike other tools you can easily optimize your post for each social media platform individually without having to create another draft.
You can even add another image to your Instagram post without leaving the editor or creating a separate draft – something which other tools require you to do, in order to comply with Instagram’s aspect ratio.
Couple of more unique features include:
- Post ideas section: provides 1000’s of ready-made templates you can use to publish on social media or quickly edit to create a custom design
- Graphic design editor: This tool is similar to Canva. This should give you an idea on what yo can do. The editor tool also has an incredibly large library of objects you can add & edit or use, so you don’t need to source from 3rd party tools
Promo Republic is more than a social media scheduling tool and that shows in their pricing as well. Their pricing starts at $49/- per month with a 14-day free trial. It includes:
- Social Media Management
- Review Management
- Local SEO
- Reputation Management
- Brand Management
- Insights
- Distributed Marketing
Sign up for Promo Republic here
5. Buffer: Buffer is a widely used popular social media management tool that has well over 75,000 customers.
Buffer presents a lot of features, such as:
- Scheduling social posts to different platforms
- Create slots & add content
- Calendar view
- Pablo (photo editor) for image creation
- Instagram specific features
- Team management
- In-depth analysis & reports
- Good number of integrations
Buffer will suite anyone who wants to build a social media presence as their price range accommodates freelancers, mid-size businesses & large organizations.
6. Hootsuite: Hootsuite is quiet an established player in this niche. It offers a comprehensive social media management toolkit, including smart social listening & AI-Powered social commerce. Hootsuite offers an all-in-one interface organized by tabs allowing users to divide engagement activity into multiple social networks & streams.
Hootsuite offers an all-in-one interface that offers scheduling, monitoring, analytics, competitive benchmarking, social scores, team productivity goals reporting, and most importantly social listening. You also have access & security features & employee & advocacy. If you are an agency, Hootsuite would be ideal for you.
Hootsuite focuses on the following:
- Social Marketing
- Social Commerce
- Social Customer Care
They have an extensive partner system as well & their research reports & certifications are trusted by hundreds of thousands of marketers to help make informed decisions.
One of their most powerful features is Social Listening, which allows you to stay on top of your competitors. You can know what people say about your brand, monitor trends & keep an eye on competition. You can:
- Set up feeds to identify & respond to negative feedback
- Protect your reputation by addressing customer concerns from your Hootsuite dashboard
- Integrate external listening tools like Brandwatch & Talkwalker to source essential insights
Hootsuite also offers free tools, such as:
- Instagram Caption Generator
- Engagement Rate Calculator
- Social Media Dictionary
- Social Media Updates
- Twitter Score Calculator
- Employee Advocacy Calculator
Hootsuite is used by brands like Domino’s, IKEA, WHO, Allianz and many others
Hootsuite is on the expensive side of the pricing. Their starter plan is $99/- per month which gives only 1 user. The price goes upto $739/- per month along with an Enterprise plan for large businesses or Digital Marketing agencies.
Sign up for a Free 30-day trial here
7. Sprout Social: This is a feature rich platform that provides scheduling, monitoring, & reporting capabilities. Sprout Social also offers advanced features that jelps uncover trends & actionable insights from social data to let brands create the right business strategy
- Social media engagement
- Social listening
- Scheduling at optimal times
- Competitor research
- Employee advocacy
- Social amplification
- Social commerce
- Data & intelligence
Sprout Social is trusted by over 30,000 brands & organizations of all sizes. Here’s a rundown of everything you get:
- Smart Inbox
- Message Spike Alerts
- Review Management
- Social CRM
- Bot Builder
- Task Assignment
- Message Tagging
- Team Reports
- Help Desk Integration
- Shared Content Calendar
- URL Tracking
- Report Builder
- Additional Insights
For Social Media Listening, the main features are:
- Audience Analysis
- Customer Feedback
- Customer Research
- Influencer Recognition
- Sentiment Research
- Campaign Analysis
- Competitor Comparison
- Trend Identification
Sprout Social’s platform/dashboard offers a fantastic UX. Post tagging makes it easier to manage social media content & the content calendar is very user-friendly.
Sprout Social doesn’t offer a free plan but they do offer a 30 day trial period. their pricing starts from $249/- per month to $499 per month with an Enterprise plan for custom pricing.
Sign up for Sprout Social here
Conclusion
Social Media Management softwares are valuable & time saving tools. By leveraging the features & power of these tools, you can streamline your social media workflow, maintain consistency in your social media voice, optimize your content strategy & achieve great success in your social media marketing efforts.
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Frequently Asked Questions
Convertbox is a powerful popup builder tool that helps in user engagement and lead generation on your website.
With convertbox you can create highly visual & engaging popups to grab the attention of your visitors & guide them towards desired action
Yes, most social media platforms allow you to post on Facebook, Instagram, Twitter, Youtube, Linkedin, Tik Tok, Snapchat & others
Yes, many scheduling tools allow you to schedule posts in bulk saving you time & efforts
Yes, you will find most of these tools offering analytics, performance insights. they provide valuable data on the engagement, reach, & effectiveness of your posts
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