What are Social Media Management Tools?

5. Buffer: Buffer is a widely used popular social media management tool that has well over 75,000 customers.

Buffer presents a lot of features, such as:

• Scheduling social posts to different platforms
• Create slots & add content
• Calendar view
• Pablo (photo editor) for image creation
• Instagram specific features
• Team management
• In-depth analysis & reports
• Good number of integrations

Buffer will suite anyone who wants to build a social media presence as their price range accommodates freelancers, mid-size businesses & large organizations. 

6. Hootsuite: Hootsuite is quiet an established player in this niche. It offers a comprehensive social media management toolkit, including smart social listening & AI-Powered social commerce. Hootsuite offers an all-in-one interface organized by tabs allowing users to divide engagement activity into multiple social networks & streams.

 Hootsuite offers an all-in-one interface that offers scheduling, monitoring, analytics, competitive benchmarking, social scores, team productivity goals reporting, and most importantly social listening. You also have access & security features & employee & advocacy. If you are an agency, Hootsuite would be ideal for you.

Hootsuite focuses on the following:

• Social Marketing
• Social Commerce
• Social Customer Care

They have an extensive partner system as well & their research reports & certifications are trusted by hundreds of thousands of marketers to help make informed decisions.

One of their most powerful features is Social Listening, which allows you to stay on top of your competitors. You can know what people say about your brand, monitor trends & keep an eye on competition. You can:

• Set up feeds to identify & respond to negative feedback
• Protect your reputation by addressing customer concerns from your Hootsuite dashboard
• Integrate external listening tools like Brandwatch & Talkwalker to source essential insights

Hootsuite also offers free tools, such as:

• Instagram Caption Generator
• Engagement Rate Calculator
• Social Media Dictionary
• Social Media Updates
• Twitter Score Calculator
• Employee Advocacy Calculator

Hootsuite is used by brands like Domino’s, IKEA, WHO, Allianz and many others

Hootsuite is on the expensive side of the pricing. Their starter plan is $99/- per month which gives only 1 user. The price goes upto $739/- per month along with an Enterprise plan for large businesses or Digital Marketing agencies. 

Sign up for a Free 30-day trial here

7. Sprout Social: This is a feature rich platform that provides scheduling, monitoring, & reporting capabilities. Sprout Social also offers advanced features that jelps uncover trends & actionable insights from social data to let brands create the right business strategy

• Social media engagement
• Social listening
• Scheduling at optimal times
• Competitor research
• Employee advocacy
• Social amplification
• Social commerce
• Data & intelligence

Sprout Social is trusted by over 30,000 brands & organizations of all sizes. Here’s a rundown of everything you get:

• Smart Inbox
• Message Spike Alerts
• Review Management
• Social CRM
• Bot Builder
• Task Assignment
• Message Tagging
• Team Reports
• Help Desk Integration
• Shared Content Calendar
• URL Tracking
• Report Builder
• Additional Insights

For Social Media Listening, the main features are:

• Audience Analysis
• Customer Feedback
• Customer Research
• Influencer Recognition
• Sentiment Research
• Campaign Analysis
• Competitor Comparison
• Trend Identification

Sprout Social’s platform/dashboard offers a fantastic UX. Post tagging makes it easier to manage social media content & the content calendar is very user-friendly.

Sprout Social doesn’t offer a free plan but they do offer a 30 day trial period. their pricing starts from $249/- per month to $499 per month with an Enterprise plan for custom pricing.

Sign up for Sprout Social here