When it comes to optimizing WordPress website for Search Engines, utilizing SEO plugins becomes crucial. These plugins provide valuable tools to improve your website visibility and rankings.
Many of you must have heard of Yoast SEO plugin which is installed by over 5 million websites which makes it the oldest and most widely used SEO plugin ever.
Howeever there are other alternatives like RankMath which have emerged as a powerful & widely used by many business owners & Digital Marketing professionals.
In this blog we will explore RankMath, how it can benefit your website, its pricing, feature & more.
What is SEO
Learn what is SEO, its techniques, why its important and what search engines look for
History
RankMath is developed by MyThemeShop, a well-known WordPress theme & plugin provider known for creating high quality products that enhances the performance of WordPress websites.
The development of RankMath was influenced by user feedback & suggestions which was incorporated by the MyThemeShop team into the plugin’s design & features.
What is RankMath?
RankMath is a new kid on the block! Launched in 2018, RankMath is a comprehensive SEO plugin for WordPress that enables website owners to optimize their content & improve search engine rankings.
The team who developed RankMath plugin calls it the “Swiss Army Knife of WordPress SEO”.
Its quickly gained popularity and acceptance due to its “Freemium” model, user-friendly interface and rich feature set.
In just 5 years of its launch, RankMath has gained 2 million installation of its plugin which is very impressive.
- Feature-Rich: RankMath offers a robust set of features that covers all aspects of On-Page SEO optimization, incl keyword analysis, XML sitemaps, advanced Schema Mark-up & social media integration
- User-Friendly Interface: The intuitive interface makes it easy for both beginners & experienced users alike to navigate & optimize their website without taking too much time
- Improved Performance: The plugin is engineered to be lightweight and optimized for speed, ensuring that it doesn’t slow down your WordPress website
- Integration: RankMath seamlessly integrated with the most popular tools like Google Search Console, Google Analytics, WooCommerce etc providing valuable insights & data to enhance your SEO efforts.
- Advanced Schema Mark-Up: RankMath simplifies the process of generating & implmenting schema markup, enabling you to enhance your listings with rich snippets on search engines which can improve your click-through rates
Key Features
Lets take a look at some of the key features of RankMath:
- Easy SetUp Wizard: RankMath’s setup is fairly simple & straight-forward. The initial configuration process is easy, guiding you through the necessary steps like adding/uploading your website’s name, logo & social media profiles
- XML Sitemps: RankMath generates XML sitemap automatically ensuring that search engines can easily crawl and index your website’s pages. Additionally, RankMath allows you to exclude specific pages or posts from your sitemaps giving you granular control over what search engines see
- Redirection: RankMath has a built-in Redirection Manager enabling you to handle 301 redirects & 404 errors effectively. This ensures that visitors are seamlessly redirected to correct pages, reducing bounce rates
- Content Optimization: RankMath allows you to set a focus keyword for each page or blog post and then analyzes your content to provide real-time optimization suggestions to improve your keyword placement, density & overall SEO performance. This helps you create well-optimized content that aligns with your target keywords and improve organic traffic
- Schema Markup: You can enhance your search engine listings with eye-catching rich snippets. RankMath allows you to create snippets like articles, recipes, events, organizations, products & more and then implement them. This helps search engines understand the context and structure of your website and can improve click-through rates
- Advanced SEO: This is one of RankMath’s stand-out features. The plugin provides real-time feedback and suggestions to optimize your content for better search engine rankings. It checks & evaluates elements such as keyword usage, readability, content length, internal linking & more. This insightful analysis helps you make data-driven decisions & optimize your content for maximum SEO impact
- Google Search Engine Optimization: RankMath seamlessly integrated with Google Search Console, a powerful free tools by Google that provides valuable insights into Google’s search results. The integration allows you to view important metrics like organic search traffic, backlinks, crawl errors directly from your WordPress dashboard
- WooCommerce Integration: For e-commerce websites, RankMath offers seamless integration with WooCommerce – a popular WordPress plugin for online stores. The integration provides specialized features to optimize product pages, such as generating rich snippets for products, optimizing meta tags & more
- Multilingual: RankMath is developed to cater to global audience. The plugin supports multiple languages & offers translation-ready capabilities enabling users to select their preferred language
Pricing
RankMath offers a “Freemium” model offering a feature-rich free version along with a premium version that unlocks various advanced functionalities. This allows users to first install the Free version to try it out and then purchase the premium version.
The free version of the plugin itself equips you with comprehensive tools like:
- SEO Analysis
- XML Sitemap generation
- Schema Markup
- 404 Error Monitoring
- Keyword Optimization & more
These features alone can significantly enhance your website’s SEO performance & help you gain more organic traffic.
For those needing advanced functionalities & higher level of support, the Premium version steps in providing robust SEO features and unlocks additional advanced benefits . Here are some of the advantages of upgrading to the premium version:
- Advanced Schema MarkUp Options
- Advanced WooCommerce Integration
- Advanced Redirections Manager
- Priority Support
- Additional Keyword Suggestions
Here’s a quick glance of the pricing plans:
- Pro Plan for $59 per year is the starting premium plan which can be used on unlimited personal websites and lets you track 500 keywords. This plan is ideal for Bloggers, Individuals & Solopreneurs
- Business Plan for $199 per year supports up to 100 client websites is the Intermediate plan & lets you track 10,000 keywords. This plan is ideal for Freelancers, Business & Agency owners
- Agency Plan for $499 per year supports up to 500 client websites is the most expensive plan & lets you track 50,000 keywords. This plan is ideal for Agency owners who have large number of clients
Sign up for any of the Premium plans here
Should I Switch to RankMath
If you are already using a SEO plugin like Yoast or All in One SEO tool, you might be wondering if you should switch to RankMath. Both these plugins are fairly established and have/are currently installed on millions of websites. Each come with its own set of features & benefits.
Here are few factors you should consider when contemplating a switch:
- Feature Comparison
- User Experience
- Migration Process
- Compatibility
- Support & Updates
Ultimately it all comes down to your specific requirements & the features that best align with your SEO goals. I may be worth taking out some time to do research and may be even test RankMath on a staging site to make an informed decision based on your findings
RankMath PRO
If you are an Agency or advanced SEO user, you should use the premium version
Conclusion
In the vast world of SEO plugins, RankMath definitely stands out as a feature rich user-friendly option. Since its launch in 2018, its journey has been impressive and it has solidified its position as a top-notch SEO plugin for WordPress.
With RankMath you always have a companion on your WordPress dashboard, whether you are using the Free version or the premium one. The Freemium version adopted by RankMath ensures users of all budgets can access essential features and benefit from its remarkable capabilities.
As you embark on your SEO journey with RankMath, remember to continuously monitor your website performance, make data-driven decisions and adapt your strategies based on RankMath’s insights.
Embrace the power of RankMath & witness transformational impact it can have on your WordPress website.
Take the first step today to install RankMath on your website. Click here to go to RankMath website
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Frequently Asked Questions
RankMath is a powerful WordPress SEO plugin for that helps optimize websites for search engines.
It offers a wide range of features & functionalities to improve organic traffic and enhance overall SEO
Yes, RankMath offers a Free plugin in the WordPress repository.
There is also a premium version available with advanced features for users who are looking for additional functionalities. Click here to check out their pricing page
RankMath is a fairly younger tool, launched only in 2018. Both Yoast & All in One SEO are fairly established already serving millions of websites. They too offer comprehensive set of features.
Users just starting out or making a switch can consider RankMath as their go-to plugin for their SEO needs.
Yes, RankMath provides a migration feature which makes it easy for any Yoast or all in One SEO user to switch without losing any data. This is indeed very impressive as it shows intent from RankMath to gain more users from its competitors
RankMath is developed to be compatible with most WordPress themes. However, its important to ensure this to avoid any compatibility issues that could impact your website's performance
RankMath automatically generates an XML Sitemap when you install the free version or premium one, making it easier for search engines to crawl and index your pages & blog posts
Absolutely. RankMath is user-friendly and you don't need any experience to get started. The Setup Wizard makes it fairly easy to get start providing clear instructions step by step
Upgrading to the premium version of RankMath unlocks advanced features such as:
- Advanced Schema Markup
- Enhanced WooCommerce Integration
- Advanced Redirection Management
- Priority Support
These features cater to more demanding SEO requirements
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